Brand kit
The Hallflyers
brand kit.
Logo, wordmark, palette, and downloadable files. Hallflyers is operated by Workbird LLC. Use the assets to credit, link, or co-promote · please don't alter the mark or recolor the wordmark.
Hallflyers
Hallflyers
The lockup · mark + wordmarkInstrument Serif · Signal #FFB200
Files
Download.
PNG · SVG
Palette
Colors.
9 tokens · 1 accentSignal
#FFB200THE accent · spotlight, live, primary CTA
Signal warm
#FFC44DHover state only · never a fill
Ink
#0A0A0ABody text on light · canvas on dark
House
#141414Elevated surfaces on dark
Paper
#F5F5F4Default light canvas
Bone
#FAFAFAElevated surfaces on light · text on dark
Mute
#71717ASecondary text both modes
Line
#E5E5E5Hairline borders on light
Line dark
#27272AHairline borders on dark
Type
Typography.
Display
Aa Bb Cc
Instrument Serif · italic OK
Body / UI
Aa Bb Cc
Geist Sans · 400 / 500 / 600
Mono / tabular
Aa Bb Cc
Geist Mono · numbers, code, kickers
Usage
Please do
- Use the lockup as supplied · mark + wordmark together.
- Keep clear space equal to the height of the spotlight mark on all four sides.
- Pair Signal #FFB200 with Ink or Bone · never another accent color.
Please don't
- Recolor the wordmark or the mark outside of the palette above.
- Add drop shadows, glows, gradients, or texture to the mark.
- Stretch, rotate, outline, or animate the lockup.
- Place the mark on a busy photograph without sufficient contrast.
Questions? hello@hallflyers.com