Brand kit

The Hallflyers
brand kit.

Logo, wordmark, palette, and downloadable files. Hallflyers is operated by Workbird LLC. Use the assets to credit, link, or co-promote · please don't alter the mark or recolor the wordmark.

Hallflyers
Hallflyers
The lockup · mark + wordmarkInstrument Serif · Signal #FFB200
Files

Download.

PNG · SVG
Logo · light

Logo · light

1600×480 · mark + wordmark, no palette

Logo · dark

Logo · dark

1600×480 · mark + wordmark on ink

Logo · transparent

Logo · transparent

1600×480 · transparent PNG for overlays

Mark · ink square

Mark · ink square

512×512 · app icon, favicon

Mark · transparent

Mark · transparent

512×512 · spotlight glyph alone

Trademark sheet · light

Trademark sheet · light

2400×1320 · full lockup with palette

Trademark sheet · dark

Trademark sheet · dark

2400×1320 · full lockup with palette

Palette

Colors.

9 tokens · 1 accent
Signal#FFB200

THE accent · spotlight, live, primary CTA

Signal warm#FFC44D

Hover state only · never a fill

Ink#0A0A0A

Body text on light · canvas on dark

House#141414

Elevated surfaces on dark

Paper#F5F5F4

Default light canvas

Bone#FAFAFA

Elevated surfaces on light · text on dark

Mute#71717A

Secondary text both modes

Line#E5E5E5

Hairline borders on light

Line dark#27272A

Hairline borders on dark

Type

Typography.

Display

Aa Bb Cc

Instrument Serif · italic OK

Body / UI

Aa Bb Cc

Geist Sans · 400 / 500 / 600

Mono / tabular

Aa Bb Cc

Geist Mono · numbers, code, kickers

Usage

Please do

  • Use the lockup as supplied · mark + wordmark together.
  • Keep clear space equal to the height of the spotlight mark on all four sides.
  • Pair Signal #FFB200 with Ink or Bone · never another accent color.

Please don't

  • Recolor the wordmark or the mark outside of the palette above.
  • Add drop shadows, glows, gradients, or texture to the mark.
  • Stretch, rotate, outline, or animate the lockup.
  • Place the mark on a busy photograph without sufficient contrast.

Questions? hello@hallflyers.com